Domain names for UK residents leading global business
When you operate a global business, it can be difficult to know which domain name suits you or best represents your online presence . Even if you work or have headquarters in one place, for example in the UK, you may have a grocery store throughout Europe or a company with satellite offices around the world. Often, a domain name that better reflects your company’s broad reach is a great way to show the essence of your business.
First of all – if you think: “How can I even find a domain name?”, Then WHSR has some tips for you. It may seem incredible to know where to start a domain search and there are many options for finding and managing your domain name.
First, let’s focus on the name itself. It is better to consider the following points when choosing a domain name that will represent your company on the Internet (perhaps indefinitely!):
1. What is your company or brand name?
Your business name and domain name should reflect each other so that customers can easily find you! If your brand is completely different from your domain name, it may affect your ability to search the Internet. Make sure you save the domain name, which is closely related to the name of your company.
2. Where is your company or brand?
Your location may affect your domain name if you decide to get a top-level domain with a country code (ccTLD) that represents your company’s region. This will help your success in ranking in local searches depending on the country or region you have a domain name for. It helps to increase brand awareness and increase ranking among local consumers.
3. Where are your customers located?
Your customers may be all over the world and want to find your products or services. Owning an extension of a domain name to their location can be a sensible solution to build brand confidence and assist in the search, as in the case of the aforementioned ccTLD recommendation based on location.
4. What does your company do?
Regardless of whether your company is engaged in technology, fitness, travel or any other activities, there are often extensions of domain names that represent these industries. They may be interesting to use as the primary domain name or redirect to the primary domain. For example, your main brand might be helensdanceyoga.uk, or you can have helensdanceyoga.fit and helensdance.yoga to cover all your bases and protect your brand name.
Using these points is an excellent starting point for finding a domain name. If your brand is a popular word, phrase or name, it may already be used in more popular extensions. Many companies choose more general approaches to domain names, such as owning widely represented .EU or .COM domains.
Domain Name .EU and Brexit
Although these extensions are good, it may be difficult to find your ideal domain name due to their popularity – .EU is the 9th most popular top-level domain (TLD), and .COM has the most registrations. Fortunately, if your ideal domain name is taken, there are many others that are suitable for European companies. You can use an extension that represents your exact location, such as .UK, an extension that represents your initial fluids, such as .IO, or a domain that says you are a company, such as .CO.
The .EU domain name caused a bit of a stir in the light of Brexit. There is uncertainty as to whether registrants based outside the UK will be able to retain their .EU domain names. Although no final decision has been made, the general recommendation is not to renew and use an alternative domain name.
Top-level domains with country code for businesses outside the UK
If you are outside the UK and are participating in a domain name search, there are many top-level domains with country codes (ccTLDs) that may reflect your location, global reach or industry, for example:
1. The domain name for your launch is .IO
The .IO domain name is very popular among startups and technical communities. Although it is a ccTLD, it is often associated with Input / Output terminology, which is why it is so popular in technology and startups. This extension is open for registration by anyone and is an interesting and memorable option.
2. The domain name for your company is .CO
.CO ccTLD took the world by storm. Almost like a short version of .COM, companies, corporations and communities, like this domain name extension, to represent what they are doing. Domain owners .CO also get access to member benefits and freebies !
3. For UK head business – .UK
If you have a headquarters in the UK, a place where more than 5.6 million small businesses live. Regarding 2018, why not grab a domain name to imagine where it all began? The .uk domain name is a great option for anyone headquartered in the UK.
4. Use a common word like .BIZ
Doing business online can be easily generalized using a .BIZ domain name . This is a popular gLTD, which is ideal for websites or online components of any business.
5. Be precise with .INFO
If your company is an information center such as Wikipedia, why not own a domain name that represents what you offer to your site visitors? Over five million brands and individuals use the .INFO extension as a trusted domain name to put your brand on.
6. Business that comes back with .CHARITY
Domain name extension .CHARITY This is a new one, released in 2018, which means that the chances of finding the one you want are high. Having a domain name .CHARITY is great for your charity organization. It can host a website where you can collect donations, inform people about what you are doing, and involve people in your business.
7. For a British private limited company (LLC) – .LLC domain
Launching your new LLC is an exciting time! Often these companies exist under common words or names, and this means that your first choice domain name is not always available. The .LLC domain name was released in 2018 and therefore still has a lot of accessibility. This domain name is a great option because it is short, describes your business as an LLC and allows you to be more creative with your domain name.
8. Go .GLOBAL for your global enterprise
If you have offices and clients all over the world, there is no reason to limit your domain name to one location. The domain name that makes a statement about your global impact is one of the .GLOBAL domain names .
There are many interesting words that have been made in top-level domains to help represent all verticals and industries. Do not be discouraged when your domain name is selected first or if you cannot maintain your .EU domain. There are always options for you and your business. Successful domain hunting!